Bold ideas need action alongside them. Here are three concrete steps with which Kauniainen could take the first steps towards a new centre of international business — in his own human way.
Visionary thinking is not the opposite of practice -- it is the beginning of it. When the gaze is lifted from the middle stages of the league table towards the top positions, a plan is needed that combines ambition and concreteness. Here are three steps for Kauniainen to start building a future that is both ambitious and beautiful.
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1. Kauniainen Global Welcome — a pilot project as a concrete start
You don't have to do everything at once. The first step could be a pilot project involving 2-3 international or internationalisation companies that transfer their parent company, management or part of their decision-making to Kauniainen.
The city could offer in the pilot:
• Fast and clear administrative processes
• Housing and Education Coordinator for International Families
• Personal networking support for local and national operators
• As a VIP service for the trial period — “white glove experience”
The goal would be not only to test the model, but also to show concretely that Kauniainen there may be more Without losing what is already special about it.
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2. Business & Wellbeing Campus — a place where people, ideas and decisions meet
A physical or hybrid solution that would combine:
• International-level workspaces and meeting places for managers
• Psychologically Wise Leadership Coaching Programs
• Support services for well-being and everyday life management (e.g. exercise, family services)
• Facilitation facilities for Board meetings and decision-making
It's not just walls or structures -- it's about an atmosphere that attracts leaders, governments and policymakers to stop, think, and make wise decisions. This could be Kauniainen's own version of Mini-Davos — brought to the Nordic scale and atmosphere.
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3. Business with a Soul — A brand of beauty that the world does not yet know
Beautiful doesn't have to compete on tax rates. Its strength could be quite elsewhere:
in humanity, trust and intelligent decision making.
Building an international brand combining:
• Well-being, safety and quality of everyday life
• Responsible, sustainable leadership
• High-profile, but ethically thought-out business environment
This would be a counterforce to inhumane tax havens. A place where We want to be, not just in papers, but really.
Summary: the future is built by deeds, not just hopes
Nothing will change if everything remains a vision. But if we dare to take the first steps -- one pilot, one meeting point, one new way of telling ourselves to the world -- something entirely new can emerge.
Beautiful can be more than history. It may be a story that continues bigger, bolder and smarter than ever before.
